To maintain its market position as one of the Philippines’ largest distributors of office equipment, Copylandia Office Systems Corporation recently launched its advertising campaign for FY 2014.
Copylandia signed advertising deals with three of the country’s top broadsheets, namely the Philippine Daily Inquirer, the Philippine Star, and Manila Bulletin for forty (40) ad placements. The campaign will last until December, at an average of one ad a week.
The first advertisement was published on June 30 and showcased the RISO ComColor, the world’s fastest color inkjet printer.
In keeping with the “fastest” theme, the ad featured Mr. Junichiro Sato, sales manager of RISO and amateur racer. The ComColor ad was published on the front page of the Business section of the Inquirer and Bulletin, and the front page of the World section of the Star.
(To see the full version of the ads, please visit our official Facebook page)
The ads are the brainchild of Copylandia’s head of Corporate Communications, Avin Ugay, and designed by our graphic artists. Rather than relying on advertising agencies, Copylandia’s talented Marketing team was fully responsible for the conceptualization, publication and execution of the 2014 ad campaign.
Stay tuned for more Copylandia ads in your favorite morning daily soon!